It is a no-brainer to state that social media is the best way to boost your website traffic. In this day and age, the range of social media is enormous. People have it even on the move – on their cellphones, tablets, etc. – and if you are not tapping into this vast potential, you are losing out.
One of the first things you should do is to make a profile on all the popular social media platforms. Facebook and Twitter are the usual suspects, but you should go beyond them. Make a channel for your business on YouTube. Create a no-nonsense profile on LinkedIn. Make a board on Pinterest. Create a profile on the world’s greatest mobile social network, Instagram. And, of course, it’s a given that you have a Google Plus profile, right? In short, you must leave no stone unturned.
When you are done with these, you should try and make your profile on some of the more niche platforms that are out there. They have stricter selection guidelines, but if you are in, it will work vastly to your advantage. If you are an author, you need a Goodreads page. If you have a restaurant, you should be on Zomato. If you are in the traveling business, you must be on TripAdvisor. Tap into all these specific platforms and create profiles for yourself.
The magic will begin to happen when you provide quality service and people start giving you those 5-star reviews. That is what runs most businesses in today’s world. If anyone wishes to try out a product or a service, they are first going to see the reviews on different portals such as Amazon, eBay, Flipkart, Google Maps and such. This really matters.
To conclude, if you are not using social media to promote your business, you are pushing yourself way behind in the rat race. Plan your strategies right, and surge forth.